Sramana Mitra: How does a new small company entering in this system break through? We are seeing a huge amount of usage of these services exchanges – Elance, oDesk, etc. – and one thing we always hear from small companies is when they start transacting and selling on those exchanges, it takes them a long
Sramana Mitra: Talk about that a little bit. Our community is full of small companies. If they want to try out the Ariba network, what would you advise them to do? Tim Minahan: I would invite them to go and get discovered with a service on the network we call Ariba Discovery. It is at
Sramana Mitra: That is interesting. That brings me to the question about startups. Of the one million companies transacting on your system, what is the distribution? How many are large companies, how many are mid-sized companies, and how many are small companies? Tim Minahan: Demographics would certainly tell you that the large majority of them
Tim Minahan is senior vice president of network strategy and global marketing for Ariba, host of the largest business network on the planet. Tim has more than 20 years of experience in enterprise technology research and marketing. In this interview, Tim gives us insights into how Ariba helps businesses of all sizes connect with each
Srmana Mitra: I would like to do three or four interesting use cases of how your buyers and sellers are leveraging that data or how you are prompting them to leverage that data. Tim Minahan: If you consider your personal life, you have heard a bit about the social graph, which maps not only your
Sramana Mitra: Given that you are now versed in that B2B analytics world – you have chosen a good side problem and instead of going to the B2C space, where there is more active big data work going on – what are some open problems that you see that you can draw the attention of
Sramana Mitra: That is very interesting. Talk to me a little bit about the big data angle of this. What kinds of data scales and technology stacks are you dealing with? Jim Swift: There are several different components to it. I can’t give you a perfect definition of big data. Whenever the data starts to
Sramana Mitra: I get what you are doing. Would you like to discuss a use case that is outside of sales? You said you are providing information to finance and marketing. Jim Swift: In the risk space there are several different applications. A lot of our customers are using data in different ways. One in