Sramana Mitra: Are real customers using this product? Matti Aksela: Yes, there are customers using this. One of them is from Bangladesh, and they announced they are going into production right now, for example.
Sramana Mitra: Let’s double click down into that field. I would like to hear three use cases of customers, where you use these kinds of predictive analytics to solve problems or achieve meaningful business goals. Matti Aksela: We can start with one of the most traditional use cases in the mobile operator space – finding
Matti Aksela is the vice president of Analytics at Comptel, a company that recently acquired Xtract, which provides Advanced Analytics solutions powered by Social Intelligence. In this interview Matti talks about the processes involved at Comptel that drive insights from mobile network data and how this affects consumer experience. Sramana Mitra: Matti, let’s start by
Sramana Mitra: These are IT applications you are talking about, right? Ron Bodkin: It is an application for technology vendors, supporting and servicing products that might be sold into IT [departments].
SM: That is the question I was asking you. Are you working with the application layer companies, which are the AgilOnes, the Oversights and another 10 or 20 companies that are leaders in their categories? There is certainly as services business around that.
Sramana Mitra: There are plenty of big data application layer companies that specialize in specific verticals. Yieldex, for example, is delivering very specific value in getting more out of the online inventory. DataXu is working on the advertising optimization space. There is Evolven in the IT operations area. There are a bunch of them working
Sramana Mitra: Imagine you are a young entrepreneur today starting a company. Where do you see some open problems that you think are worth working on? Josh Rogers: There is a debate happening on what Hadoop is. I would suggest people to look at it as an operating system. Think about the set of services
Sramana Mitra: When you are going into accounts, which industry sectors are you seeing the maximum traction in for big data projects? Ron Bodkin: This is truly a broad-based shift that we see. We are working with Fortune 50 customers in multiple industry sectors, because we see needs of many.