Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 5)

Sramana Mitra: Tell me what the big data aspect of this is? Rajat Paharia: Gamification wouldn’t exist without big data. Gamification is completely based on statistics – statistics about users and the things they are doing. In context to the book I mentioned earlier, Loyalty 3.0, Loyalty 1.0 was about loyalty programs. These programs had

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Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 4)

Sramana Mitra: Is there any other application for your platform other than training? Rajat Paharia: People use it in the employee space. They use it for sales and sales performance, for collaboration, etc.

Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 3)

Sramana Mitra: So in this case the gamification application is in the area of training? Rajat Paharia: Yes, on-boarding, training, teaching somebody a complex process. It is about guiding them through a learning experience in a compelling manner. That is exactly what this did.

Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 5)

Sramana Mitra: Are the Hadoop clusters customer-specific? Prem Uppaluru: The database can be shared across multiple tenants. SM: So it is a multi-tenant Hadoop cluster? PU: Absolutely.

Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 2)

Sramana Mitra: Congratulations, that is awesome. You were obviously way ahead in terms of coming up with these ideas. Then you had to wait for the market to catch up with you. Who were your investors, and how did they deal with it? Typically VCs have a very hard time dealing with that scenario. Rajat

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Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 4)

Sramana Mitra: So you have the ability to do routing at a granular level. Prem Uppaluru: Exactly. This brings me to the next use case, which concerns the largest direct response marketing merchant with multiple ways to attract customers. They are the company behind the [skin care product] vendor Proactiv. They get around two million

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Thought Leaders in Big Data: Interview with Rajat Paharia, Co-Founder and Chief Product Officer of Gamification Leader Bunchball (Part 1)

Rajat Paharia is co-founder and chief product officer of gamification leader Bunchball. Rajat holds a masters in computer science from Stanford University and a bachelor’s from the University of California, Berkeley. Prior to Bunchball he worked at IDEO, Philips Consumer Electronics, IBM Research, and ViewStar. In this interview he talks in detail about Bunchball’s gamification

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Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder, CEO and President of Transera (Part 3)

Sramana Mitra: So the key value proposition is call routing. Prem Uppaluru: Call routing and matching the callers with the right agents to deliver highest value transactions.