Thought Leaders in Big Data: Radhika Subramanian, CEO of Emcien (Part 4)

Radhika Subramanian: It’s a method that extracts all of those queries – what we call non-node queries. Send the data and say, “These are all the questions you should have asked. I’m going to rank it for you the way Google does. With that, I will isolate just the core of what you need to

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Thought Leaders in Big Data: Radhika Subramanian, CEO of Emcien (Part 3)

Sramana Mitra: Can you please position this for me in the context of your competitive landscape? We’ve tons of Big Data companies. We’ve seen this problem from many different angles. I’d like you to get granular in positioning your product based on exactly what you do. Radhika Subramanian: If you have data, the three steps

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Thought Leaders in Big Data: Radhika Subramanian, CEO of Emcien (Part 2)

Sramana Mitra: Were you still based in Georgia? Radhika Subramanian: All this was happening in Atlanta, yes. Literally, on Georgia Tech campus. I launched the company at ATDC which is the Georgia Tech Incubator. They reached out and funneled millions of dollars into Emcien. Then, we started to do the first implementation and the payback

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Thought Leaders in Big Data: Radhika Subramanian, CEO of Emcien (Part 1)

More commentary on how Big Data’s rise leads to massive automation, productivity growth, and elimination of jobs! Exciting technology trends, scary human society predictions. Sramana Mitra: Radhika, let’s introduce our audience to yourself. Tell us a little bit about you and how you got to Emcien. Radhika Subramanian: My name is Radhika Subramanian. I am

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Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 7)

Sramana Mitra: So your system recommends where to move the dollars to? John Wallace: Correct. Sramana Mitra: How do you sell this solution? What part of your organization is buying and how is the sales cycle?

Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 6)

Sramana Mitra: If you could be more granular, how do you account for that? What data can you work off of and how do you tie that to how you charge? John Wallace: I thought you were going in the direction of how I know what they spend. So you mean how do we measure

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Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 5)

Sramana Mitra: What were the backgrounds of these other two companies? Were they using a vertical approach? John Wallace: No, they’re horizontal. I think what they have in common is that they have simplified the problem by collecting data off of Excel. They try to get themselves on the website. It makes the day of

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Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 4)

Sramana Mitra: Can you talk about that? John Wallace: The problem now has a name. It’s not an ideal name but it has a name. It’s called marketing attribution. It’s looking at the effectiveness of marketing spend. The field closest to that would be approaches of this in Statistics in the past 20 years –

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