Sramana Mitra: One of my observations which pertains primarily to electronic commerce is that the more we can attribute, the more we can tie the marketing and advertising and customer acquisition to actual purchases. As you know, one of the most effective ways of marketing e-commerce is through affiliate programs. It’s 100% performance-based. There are lots
Damon Ragusa: What we do is consolidate data from a lot of different sources. There are three V’s of Big Data—Volume, Velocity, and Variety. Variety is my favorite V. I think you get more value by integrating a larger variety of data to explain the thing you’re trying to understand than just more of the
Sramana Mitra: In terms of your business composition, are you a product business or a services business? Damon Ragusa: That’s a great question and we’re both. When we started the company, we talked about being a Software-as-a-Service platform. We still do have a SaaS platform that delivers insights and allows our customers to essentially develop
The dream of digital advertising being 100% measurable and attributable is a myth. In this story, we kick around the issues with Damon Ragusa, CEO of ThinkVine. Sramana Mitra: Let’s start with introducing our audience to yourself as well as to the company. Damon Ragusa: I’m the Founder and CEO of ThinkVine. My background is
Sramana Mitra: Tell me what you think about industry movements, trends, and open problems. Torben Nielsen: One of the things that I see as a major opportunity is that we, as a company, work very closely with health plans in providing that shopping experience. You can see treatment cost. You can see your benefit levels and
Torben Nielsen: We actually got covered by Forrester Research back in 2012 on a 17-page research study. The study explored how Regence had managed to crack the transparency code and how we’ve managed to create an integrated experience for members where they could feel more like shoppers. The day that report was published, I went to management
Sramana Mitra: The value proposition is very clear and very compelling. I’ve actually talked to the eClinicalWorks CEO Girish Navani. I don’t know if you know him. Torben Nielsen: I read your article on that. I thought that was very interesting. Sramana Mitra: He talked to me about this problem as well. I’m very much aware
Sramana Mitra: Great. This is very interesting. What percentage of the health plan market has adopted solutions like this such that consumers can access this facility today? Torben Nielsen: It’s a great question. We do an annual survey here at HealthSparq surveying 1,600 health plan executives. We just completed our second annual survey. What it