Price personalization has been touted as the holy grail of e-commerce. This conversation brings to light the state of the union in the domain of price optimization, price intelligence, and price personalization. Sramana Mitra: Let’s start by setting some context for our audience of what Profitero does and what your background is. Keith Anderson: Profitero
Sramana Mitra: I think we understand what you’re doing and what’s happening in this emerging trend of having to manage this copy data. You’ve been in the space. You’ve done other companies in the data management space. What is your observation from an industry-level perspective? What are the trends? What are the open problems? Ed
Sramana Mitra: How do you do it? Gerrit Kolb: Most traditional web content management systems typically rely on an approach where the delivery of the web page is left to the web server. This means that you basically have a static environment that you can change a little bit with a little JavaScript. Our differentiating factor is that
Sramana Mitra: What’s the pricing around this? What kind of dollars are enterprises willing to pay for solving this problem? Ed Walsh: It’s about a $6 billion software market. Sramana Mitra: When you’re selling your software, how much are people willing to pay to address this issue? Ed Walsh: Price of a three-year storage controller
Sramana Mitra: There’s no venture capital involved in the first round? Ed Walsh: No, it was a spin-out. It was management and some existing board members. Sramana Mitra: So you’re in the process of raising your first institutional round right now? Ed Walsh: Correct. Sramana Mitra: Let’s go back to the product and the area
Ed Walsh: The next use-case is next-generation data protection, which results in tremendous savings just by changing the way enterprises protect their storage and make it more like what people do in a public cloud. So, not only is it saving a lot of dollars, but it is also simultaneously giving them dramatically better recovery. The third
Part of big data is exploding data inside of the enterprises. Ed Walsh draws our attention to a specific problem domain: Copy Data Management. Sramana Mitra: Let’s start with introducing yourself as well as Catalogic Software so that our audience has a little bit of context about this conversation. Ed Walsh: I’m the CEO of Catalogic Software.
Sramana Mitra: Pushing that thread forward, let me then ask you an industry level question. Where are the technology gaps? It seems like the analytics infrastructure is lacking in a lot of the inventory that is sitting there. For example, online videos is very big right now. At the same time, for a lot of