Mikko Jarva: There is a prediction that in 2016, the world won’t have enough data storage space to store all the data that is currently being generated. Some of the challenges that we need to think about also is how we manage that data and what do we do with it. Third challenge that we see
Sramana Mitra: When you say you want to monetize the data that you have, what does that mean? I can understand what kind of data your clients have. Are you saying that your clients are already collecting a certain level of data on your system that you have not yet built applications on top of?
Here, we discuss Big Data in the telecom industry. Sramana Mitra: Why don’t we start with some introduction about yourself as well as your company? Mikko Jarva: I represent Comptel Intelligence Data business unit as the CTO. Comptel is almost 30 years old. We are traditionally a provider of telco IT. We have launched a
Sri Gopalsamy: Forester has a research report based on the survey of over 110 publishers. They came back and said that this is one of their biggest problems in terms of aggregating multiple streams of data to get a holistic view. In fact, 56% of publishers agree that this is a big challenge for them.
Sramana Mitra: Go to the 30,000-foot level in your industry and point to some open problems that you see ought to be solved that you see are not being solved in consideration of new startups. Anand Das: Let me just give you a brief overview of the kind of problems that are in the industry.
Sramana Mitra: I want to ask you a specific question about the crossover between media and e-commerce. Let’s take the example of Mail Online for instance. This is a very big lifestyle publisher. Are you familiar with them? Sri Gopalsamy: Yes. Sramana Mitra: This is a big lifestyle site. They have hundreds of millions of
Sri Gopalsamy: We have done a really good job over the years to build this platform where we respond to bids in real time within few milliseconds. We provide insights to our publishers within a minute. For all the impressions that are going through our platform, how much of them actually get converted? What’s their average
Sramana Mitra: Let’s double-click down on the PubMatic context. Let’s talk about what you’re trying to deliver for your customers and what does Big Data bring to that process. Let’s get pretty granular and technical. Our audience is very sophisticated so you can get as interesting as possible in a nerdy way. Sri Gopalsamy: I’ll take