Sramana Mitra: These are IT applications you are talking about, right? Ron Bodkin: It is an application for technology vendors, supporting and servicing products that might be sold into IT [departments].
SM: That is the question I was asking you. Are you working with the application layer companies, which are the AgilOnes, the Oversights and another 10 or 20 companies that are leaders in their categories? There is certainly as services business around that.
Sramana Mitra: There are plenty of big data application layer companies that specialize in specific verticals. Yieldex, for example, is delivering very specific value in getting more out of the online inventory. DataXu is working on the advertising optimization space. There is Evolven in the IT operations area. There are a bunch of them working
Sramana Mitra: When you are going into accounts, which industry sectors are you seeing the maximum traction in for big data projects? Ron Bodkin: This is truly a broad-based shift that we see. We are working with Fortune 50 customers in multiple industry sectors, because we see needs of many.
Sramana Mitra: What problem doesn’t Hadoop solve? Ron Bodkin: That is a good question. At any given time you have certain capabilities in a number of technologies, and then you also have a vector for how new capabilities are being added. I would say that today Hadoop is not well suited for real-time use cases.
Ron Bodkin is the chief executive officer of Think Big Analytics, a services firm that helps organizations implement big data applications and create value for big data. Ron holds a BS in math and computer science from McGill University and a masters in computer science from MIT. He founded several successful companies, one of which