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big data analytics
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 7)
Dmitri Williams: It took that Jujitsu lateral thinking to think that their relationship is more important than my relationship with them. That’s a lot of the evangelization that we have to do. We are very early in this process and we have a lot of theory and some early best practice but we don’t know
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 6)
Sramana Mitra: What about stuff like Facebook pages, LinkedIn connections, and Facebook followers? Are those part of the system? Dmitri Williams: Yes. Anything that our API collects is fair game here. You could, for example, have a system with multiple types of edges and connections and we have to think through that carefully, deal with
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 5)
Sramana Mitra: When you’re working within an industry sector where the data is all self-sufficient like a video game industry, that’s obvious. What is the state of the union in other sectors? What percentage of the e-commerce clients that you have are actually using social sign-in and trying to marry social graph data with their
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 4)
Dmitri Williams: I have no idea if I impacted sales because I have 10,000 followers. I don’t know if I have generated $1 or $3 million. I’ve got no clue. It’s all an assumption. You’re really looking at a proxy for action. Any marketer with their head on straight would rather have proof. What we
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 3)
Dmitri Williams: We had a model which started explaining these social influence ripple effects, and catch what we call social whales. These are people who may or may not have a lot of behavior on their own but clearly are causing the behavior of others. That’s where the commercial stuff starts to become much more
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 2)
Sramana Mitra: Maybe pick three client use cases who have these large amounts of data. Let’s double-click down on understanding specifically what that data contains and what kinds of intelligence are you able to derive out of it. What processes and methodologies have you innovated to bring that together? Dmitri Williams: Let’s start with an
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 7)
Sramana Mitra: In that strategy, were you actually partnering with Salesforce and going to market through the AppExchange? Brad Peters: We were. Salesforce is a fairly hands-off partner. I wouldn’t say that it was a huge help. That has generally been my experience talking to other people. You find Salesforce customers on your own and
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 6)
Sramana Mitra: Let’s talk about what happens after you did the reset. What was your go-to market strategy with the new horizontal product? Brad Peters: We had to sit down and figure out what the go-to market strategy was going to be. There was a lot of experimentation. We couldn’t make our enterprise product available
