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bhavin parikh
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 7)
Sramana Mitra: What happened in 2014? Bhavin Parikh: There was more growth in 2014. Also, how do we start expanding outside of GMAT and GRE? We realized that we could be a very strong company in GMAT and GRE, but to really achieve our mission and vision, we needed to expand much broader. We started
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 6)
Sramana Mitra: When this happened, who else was in the company? Bhavin Parikh: When we raised in May of 2011, we made that blogger into a full-time employee. He was doing content marketing for us full-time. He was also helping us create content for our product. Then, we hired a software engineer who had interned with
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 5)
Sramana Mitra: Interesting. That started converting as well. This was not only traffic but it was the right traffic. Bhavin Parikh: Yes. The thing is you don’t see the conversion immediately because people need to build that relationship with you. They come to your site. They read a post and start to think, “They really know
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 4)
Sramana Mitra: At that time, the competitive landscape was limited to that other company that was not as far along as you or were there other people who you were competing with? Bhavin Parikh: There were several other companies that we were competing with. There were the big institutions like Kaplan and Princeton Review. In
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 3)
Sramana Mitra: At what point did you actually start getting more deliberate and intentional about the customer acquisition? Bhavin Parikh: To fill in the timeline, that was fall of 2009 when we launched the product. We were still in school. During that time, we actually tried hard to figure out customer acquisition but we really just
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 2)
Sramana Mitra: I have two questions. This was not a freelancer. It was a development company ,but you took one guy out of that company as a dedicated resource. Bhavin Parikh: That is correct. Sramana Mitra: How did you find it? How did you select this particular company? Bhavin Parikh: In our case, Pejman found
A Textbook Case Study of Capital Efficient Entrepreneurship: Bhavin Parikh, CEO of Magoosh (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bhavin Parikh and his now departed co-founder Hansoo Lee have built Magoosh with textbook diligence and great discipline. Along the way, Hansoo died of lung cancer, a tragedy that hangs over the company both as misfortune and as inspiration. Read this wonderful story of young Berkeley
