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- The Accelerator Conundrum
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betterworks
Building a SaaS Company with Operational Discipline: Betterworks CEO Kris Duggan (Part 6)
Sramana Mitra: What else is interesting and what’s worth highlighting in your entrepreneurial journey from a lessons from the trenches point of view? Kris Duggan: There are probably a million directions we could go. One thing I would say as being very important is to be very focused as a company. I think we decided
Building a SaaS Company with Operational Discipline: Betterworks CEO Kris Duggan (Part 5)
Sramana Mitra: You didn’t really have any proof point yet. You didn’t have a product out. You didn’t have anything going. You just got a concept financing of $15 million from Kleiner. Kris Duggan: The fact that I was in the process of having those 80 conversations and mapping the market was critical to the
Building a SaaS Company with Operational Discipline: Betterworks CEO Kris Duggan (Part 4)
Sramana Mitra: Was there a segment where you were finding traction from a size point of view or any other segmentation parameter? Kris Duggan: I would say that initially when I first started the company, I thought this might be for companies that are not too big. Maybe if you’re a thousand or ten thousand
Building a SaaS Company with Operational Discipline: Betterworks CEO Kris Duggan (Part 3)
Sramana Mitra: What happened to Badgeville? Kris Duggan: It’s still going on. It’s growing and moving forward. Once you have a founding CEO replacement, there’s a lot of turmoil brought in by the CEO that was brought in. Now, they’re on to their third CEO. Those kind of challenges can be very disruptive to a
Building a SaaS Company with Operational Discipline: Betterworks CEO Kris Duggan (Part 2)
Sramana Mitra: What did you do after WebEx? Did you stay until when WebEx was acquired by Cisco? Kris Duggan: I left right around that time – a little after the IPO until right after the acquisition. After that, I was invited to join a DFJ-funded company to run sales globally. It was called Social
Building a SaaS Company with Operational Discipline: Betterworks CEO Kris Duggan (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Kleiner invested $15 million in Bettelworks on a concept. It’s an unusual financing that only experienced entrepreneurs can pull off. Read how Kris is building the company. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born,
