SM: Oh, I see. So, the electronic gift card can be used at a store. DS: Exactly. We’re connecting the online and physical world. In fact, most of the cards – and there are millions that we’ve done – can be used in the physical world. It has a bar code on it, and you
Sramana Mitra: That’s not what I want to know, though. I want to know what are the dynamics of the business model? David Stone: The dynamics of the business model are three core dynamics. First, you have to get the retailers that are offering the cards because without the retailers, you don’t have anything. The