Tom Leighton, co-founder of Akamai, is the Chief Scientist and a member of the Board of Director at Akamai. You can read more about him by visiting his bio here. Akamai Technologies (NASDAQ: AKAM) is the leading content delivery network (CDN) provider which, among other things, allows content providers to accelerate the delivery of Internet
There are 5.2 million small businesses registered with the IRS who have 20 employees or fewer. This is obviously a tremendous market which has largely remained untapped and ignored. SM: How would you define the portion of the small business market that Intuit was focusing on? Was it under 100 employees, or under 1,000 employees?
SM: A key issue with small business facing products is how do you reach your customers, give that it is such a fragmented market. What did Intuit do? JH: It was a direct marketing play. Historically, as computers came down from the enterprise level (the IBMs of the world), they went to the mini computer
SM: All of these things which we have discussed are a discipline in and of themselves. There are but a few people in the industry who understand this at the level and depth that we have discussed today. For companies who are coming up to speed, there is a lot of need right now because
For years, I have looked at the small business market as an opportunity that technology vendors need to attack. For years, however, the common wisdom in the venture circles have been that it is much too difficult to sell to small businesses. With the advent and popularity of Software-As-A-Service (SaaS), this sentiment has started changing.
SM: Webex is a very special case. They enabled a lot of the telephone selling by making it possible to demonstrate products over the web. AS: Exactly. Not only do they provide the technology, but they are a showcase for using the technology they provide. It is an incredible machine in terms of process. They
SM: I think what I have seen is that India is incredibly process oriented. The big outsourcers who are doing call center type processes in India are on the ball in terms of process. However, it has mostly been in a customer support role and a technical support role; it is all inbound. The extra
SM: When I have established new processes, I have had to test market segments using those processes. That is one issue that comes up a lot – which segment is ready to buy, which one can be an early adopter? AS: And you might have the wrong profile of the person to sell into that