SM: In the next 10 years, do you see LeapFrog morphing into more of an online company as opposed to a toy company? JK: I think we will be more of a content company, and by that virtue, I think we will be more online. SM: At some level these chips may not be necessary.
SM: How would that work? The doctor’s office has to buy the Polycom suite? BH: The best example I have seen is Escorts Hospital in India. There, the population is not served well in rural areas. They have outreach clinics and they have our device in a regional center. People will come into the regional
SM: Does this include the kids chatting with each other? JK: At launch we will not do that, and we are targeting that age range where today it is delicate. We have another product that is an expansion of our gaming line, where we are getting old enough kids that we will be able to
SM: Yes, i remember, even in the 2001 timeframe the Polycom equipment was not that great. The pictures were horrible often. BH: If you run it on IP, it runs pretty darn good. However, 90% of the installations were on ISDN at that time. The technology shift to IP changes it all. Plus, we have
SM: Even the kids are very connected these days. JK: I was fond of saying that for whatever reasons the memo of the Internet did not make it to the company in 1999. They had that failed effort and the management team was disenchanted. We had to get our products connected so that notion of
SM: What happened after 9/11? I remember, I bought the Polycom stock and it did very well for me. BH: We were ramping very, very fast through 1999 and 2000. Cumulative average growth rates in the 30’s and 40’s. After 9/11 it exploded even more for us, but for really horrible reasons. Then the financial
SM: What is the strategy you arrived at? And what is the process you used to get there? JK: It is pretty simple looking back. The process started simply by getting the various constituencies lined up. There was a board constituency, a senior management constituency, and you had key movers and shakers; people who, once
SM: When you mapped out the acquisitions, were companies like PlaceWare and WebEx on your radar? BH: We considered it. SM: Was it too expensive? BH: No, we did buy one actually. We bought MeetYou. It did not resonate with our company. It did not fit our go to market, although we were technically in