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- The Accelerator Conundrum
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best entrepreneurship book
Neocase: A SME-SaaS Case Study (Part 2)
Posted on Tuesday, Nov 7th
SM: Under what circumstances did the company get started? HP: Neocase Software was established 15 years ago in what can be considered one of the more challenging environment for providing quality customer service: a technical call center. Jean-Michael Cambot, a software guru who later went on to become the CTO with Business Objects, “cracked the
Neocase: A SME-SaaS Case Study (Part 1)
Posted on Monday, Nov 6th
Here’s an interview with Hervé Pluche, President and CEO of Neocase Software. In this dicussion, we focus on the challenges of building a SaaS business, especially one that has a major SME focus. We go into a lot of details of precise segmentation, solution selling methodology, and other strategic marketing issues, which I hope, you
