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- The Accelerator Conundrum
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Benchmark Email
An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 7)
Sramana: You are not in a location that is known for entrepreneurship. Can you talk a bit about that experience? We are very interested in entrepreneurship development in areas where there is not a lot of entrepreneurship going on. When we see companies like yours that have been successful in a region that is not
An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 6)
Sramana: There are going to be a lot of entrepreneurs who are trying to reach a million dollars of revenue. What are the key lessons learned that you would like to pass on to them? Curt Keller: When I look at all the ups and downs, I realize that I have actually dealt with a
An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 4)
Sramana: All together, how many people did you have working on the project? You had an outsource engineering and support team, an SEO expert, you, and your wife. What was the headcount? Curt Keller: When we first started it was just me, a support guy in India and three programmers. A few years later we
An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 3)
Sramana: When you got your first product done, how did you get it out to market? Curt Keller: We started with Google PPC. That is where we focused all of our energy. It started to get some traction. We got a lot of traction that first year. Sramana: How much funding did you put into
An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 2)
Sramana: Essentially you wanted to execute on a business strategy that was already proven as a way of reducing risk. How did you get yourself off the ground? Curt Keller: It would have taken a lot of money to do all the programming in the U.S. I made a conscious decision to find good resources
An SEO-Driven Bootstrapping Success: Benchmark Email CEO Curt Keller (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Curt Keller is the founder and CEO of Benchmark Email, a global email marketing services company. After buying his first business in 2000, Keller grew Benchmark Email from a small operation with a handful of employees to a multinational company offering email marketing services for English,
