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ben dilts
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Chart (Part 7)
Sramana Mitra: What about financing? You talked about your early financing. Talk about the rest of the financing history of the company. Ben Dilts: It was in early 2011 that we raised a little over $1 million. We rolled that early friends and family money into that same round. That kept us rolling for a while.
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Chart (Part 6)
Sramana Mitra: Where are we in terms of chronology? You figure all these optimizations out at what point? Until what point is it primarily an SEO and content marketing-driven strategy? At what point do you layer on top of the paid search strategy? Ben Dilts: I have to go back and look. It was really in
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Chart (Part 5)
Sramana Mitra: Your source of bringing people onto the site is all content marketing and SEO? Ben Dilts: There are a couple of channels that have turned out to be tremendous sources of users. Early on, we were featured in the launch of the Chrome web store, which was a big deal with the Chrome
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Software (Part 4)
Sramana Mitra: What did he figure out in terms of how you acquire customers? What is the business model? What is the pricing model for your product? Ben Dilts: One piece of real concrete skill that Dave brought to the table was that he had a history in SEO. He had a good handle on
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Software (Part 3)
Sramana Mitra: Where was Karl based? Ben Dilts: He’s based here in Utah. As I mentioned, he moved here with his family. He was living here. He had left Google at that time and was looking around and seeing what he wanted to get involved with locally. He had spent most of his time at
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Software (Part 2)
Sramana Mitra: We’re now in mid-2009? Ben Dilts: That’s right. At this point, it was still very much a one-man show. I may have collected a grand total of a few hundred dollars in revenue from some users. It was a product but it was in no way a company at that point. When I
Capital Efficient Entrepreneurship from Utah: Ben Dilts, Founder and CTO of Lucid Software (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Utah is becoming a wonderful hub for capital efficient technology entrepreneurship. People are not as delusional about artificial Unicorns, gratuitous fundraising, and high burn rates. They focus, instead, on fundamentals. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where
