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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
beeswax
Leveraging Domain Knowledge and Network: Ari Paparo, CEO of Beeswax (Part 4)
Sramana Mitra: What does an average deal like Foursquare amount to? Are we talking enterprise deals in the millions? Ari Paparo: I don’t want to speak about Foursquare in particular. Our minimum deal size is $100,000 year and it goes up from there. We have customers in the high six figures. Sramana Mitra: As you
Leveraging Domain Knowledge and Network: Ari Paparo, CEO of Beeswax (Part 3)
Sramana Mitra: Who are the customers? Who are the ones who want to run this kind of media buying? Ari Paparo: There are two kinds of customers that we’ve been selling to. One is media companies. A lot of media companies are selling ads to brands and to advertisers directly, but they’re not always using
Leveraging Domain Knowledge and Network: Ari Paparo, CEO of Beeswax (Part 2)
Sramana Mitra: You moved on from there to work for Google? Ari Paparo: Yes, they kept almost everyone. Now it’s a powerhouse in advertising. A lot of Google’s success outside of search really belongs to DoubleClick. Sramana Mitra: Your career at DoubleClick was in product management? Ari Paparo: Yes, I was the Director of Product
Leveraging Domain Knowledge and Network: Ari Paparo, CEO of Beeswax (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. If you have great domain knowledge and a domain-specific network, both of those can be leveraged to build excellent companies with reasonable amounts of capital and minimum friction. Beeswax is an excellent case in point. Sramana Mitra: Let’s start at the very beginning of your journey. Where are
