Sramana Mitra: Where has Tennessee been an advantage? It sounds like you’re not scaling on the basis of these telephone calls. But you had to pound the pavements from a sales point of view through an online channel. David Stange: Yes. Nashville has been an advantage for us because we have direct flights to every
Sramana Mitra: It’s B2C? David Stange: B2B. Our product is strictly B2B. We have a B2B2C element. We currently have hundreds of hotels that use the Beachy system. It’s a three-part solution. We have an integrated online booking engine. When I make my hotel reservation, I can see a map and I’m prompted to reserve
Sramana Mitra: How did you finance this company? David Stange: I started the company with $7,500. I lived in one of my warehouses. I traveled around to my offices with an air mattress in my trunk. I showered at truck stops for two years. Every morning, I’d wake up and go to a truck stop
As you know, I love doing stories on entrepreneurs from different parts of the world, especially from geographies that have insignificant presence on the entrepreneurship map of the world. Here’s a wonderful story from Nashville, Tennessee.