Vision India 2020: Care

I have written a series of columns on healthcare over the last several weeks. Most of them were focused on healthcare for the rural and under-served population. This column addresses a business opportunity for the growing affluent class in India in the healthcare sector.

2007 Base of the Pyramid e-Journal Competition

The Base of the Pyramid (BoP) Learning Lab of the Center for Sustainable Global Enterprise at the Johnson School of Management, Cornell University is accepting submissions for its 2007 BoP e-Journal Competition. The competition seeks to highlight the challenges of doing business in underserved markets and identify innovative business experiments or solutions to those challenges.

BOP Market Size: $1.3 Trillion (WRI)

In International Dollar, the number, actually is $5 Trillion, which breaks down as follows. The BOP market in Asia (including the Middle East) is by far the largest: 2.86 billion people in 19 countries, with an aggregate income of $3.47 trillion. The BOP market in these countries represents 83% of the region’s population and 42%

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BOP Shared Mobile Access (WRI)

Another innovative business model—shared access, in which an entrepreneur with a phone provides pay-per-use access to a community—has extended the social and economic impact of mobile phones beyond the subscriber base. In South Africa more than half the traffic on Vodacom’s mobile network in 2004 came not from its 8 million subscribers but from 4,400

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BOP Markets (Excerpt from the WRI Report)

The 4 billion people at the base of the economic pyramid (BOP)—all those with incomes below $3,000 in local purchasing power—live in relative poverty. Their incomes in current U.S. dollars are less than $3.35 a day in Brazil, $2.11 in China, $1.89 in Ghana, and $1.56 in India. Yet together they have substantial purchasing power:

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