categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
B2B solutions
Thought Leaders in Big Data: Interview with Jim Swift, CEO of Cortera (Part 5)
Sramana Mitra: Given that you are now versed in that B2B analytics world – you have chosen a good side problem and instead of going to the B2C space, where there is more active big data work going on – what are some open problems that you see that you can draw the attention of
Thought Leaders in Big Data: Interview with Jim Swift, CEO of Cortera (Part 4)
Sramana Mitra: That is very interesting. Talk to me a little bit about the big data angle of this. What kinds of data scales and technology stacks are you dealing with? Jim Swift: There are several different components to it. I can’t give you a perfect definition of big data. Whenever the data starts to
Thought Leaders in Big Data: Interview with Jim Swift, CEO of Cortera (Part 3)
Sramana Mitra: I get what you are doing. Would you like to discuss a use case that is outside of sales? You said you are providing information to finance and marketing. Jim Swift: In the risk space there are several different applications. A lot of our customers are using data in different ways. One in
Thought Leaders in Big Data: Interview with Jim Swift, CEO of Cortera (Part 2)
Sramana Mitra: Let’s double click down into this particular use case. What happens? You take the customer database of this logistics provider, and you do a characterization of each of their leads and then you do clustering? Jim Swift: We have as much data on companies as anyone I have ever seen, if not more.
Thought Leaders in Big Data: Interview with Jim Swift, CEO of Cortera (Part 1)
Jim Swift is the chief executive officer of Cortera, a company that provides B2B solutions such as purchase behavior data and business monitoring solutions. Jim studied at the Rochester Institute of Technology and has many years of experience in database marketing. In this interview, Jim talks in detail about how Cortera provides companies with useful
