categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
b2b marketing
Deal Radar 2010: LeadForce1 California, Michigan
Through its marketing automation 2.0 approach, LeadForce1 aims to provide the missing link between Web analytics and customer relationship management (CRM systems), thus enabling B2B sales and marketing teams to uncover previously hidden leads, new prospect opportunities, and critical business intelligence within existing accounts. LeadForce1’s SaaS product deploys a patent-pending intent determination algorithm that spots
Deal Radar 2010: Demandbase
From virtual trade shows and downloadable white papers to advanced Web analytics, approaches to B2B online marketing have evolved over the past decade to include products that better track and measure the effect of B2B campaigns and target customers more precisely. Industry observers say that in 2010, there will be a decided shift toward social
