Top Players and Rankings With more and more users going online in search of quality content on automobiles, vehicle performance, model specs, crash-test ratings, classified info, car finance, auto insurance, etc., there has been a rise in traffic to the various automobile sites. According to Nielsen//NetRatings, the top auto sites are eBay Motors, Kelley Blue
Overview Researching and dealing in Automobiles on the Internet is in the fast lane. According to a survey conducted by Burst Media in May 2007, 71.9% of in-market respondents use the Internet to research automobile models that they plan to either purchase or lease. Men (75.8%) use the Internet more than women (64.9%) to research