Vertical Strategy Gannett in partnership with Belo Corporation, The McClatchy Company, Tribune Company and The Washington Post Company owns Classified Ventures. Classified Ventures’ objective is to collectively capitalize on the revenue growth in the online classified advertising categories of automotive, apartments, and real estate. Gannett’s various positions in the verticals are sometimes held by the
Introduction Gannett (GCI) publishes 85 daily newspapers, nearly 1,000 non-daily publications and 23 television stations in the US. In the UK, Gannett publishes 17 daily newspapers and around 300 non-daily publications. Gannett’s popular newspaper USA TODAY with a circulation of 7.3 million is the US’s largest-selling newspaper. USA WEEKEND is a weekly newspaper with a
Acquisition Targets Over the years, News Corp. has been acquiring businesses that would help it close the gaps in its portfolio. The MySpace acquisition helped it to leapfrog in the social networking space and with the recent acquisition of Dow Jones it will emerge as a leading player in the financial news and information space.
I have worked with the Web 3.0 framework for months now, and taken a crack at defining how the web is likely to evolve in the future. So here’s a recap of the thesis so far. I will be adding a dimension to this framework shortly, so it is a good time to stop and
M&A and VC activity In June 2007, Chicago based Cars.com added women’s automotive site Mother Proof to its network of car sites. The Cobalt Group has acquired has acquired Cowboy Corp., AutoTown and Dealix in the past few years. Autobytel Inc. has acquired a number of companies over the years. In August 2001, it acquired
Web 3.0 formula discussion (4C, P, VS) Context Most auto sites are targeted at meeting specific user needs. I liked the contextual split of new and used cars on Yahoo! Auto. This apart, users can find localized listing of car dealers. I would like auto sites to include special sections for first time buyers or
Top Players and Rankings With more and more users going online in search of quality content on automobiles, vehicle performance, model specs, crash-test ratings, classified info, car finance, auto insurance, etc., there has been a rise in traffic to the various automobile sites. According to Nielsen//NetRatings, the top auto sites are eBay Motors, Kelley Blue
Overview Researching and dealing in Automobiles on the Internet is in the fast lane. According to a survey conducted by Burst Media in May 2007, 71.9% of in-market respondents use the Internet to research automobile models that they plan to either purchase or lease. Men (75.8%) use the Internet more than women (64.9%) to research