categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
australia
Bootstrapping from Australia: Emagine CEO Dave Peters (Part 6)
Sramana Mitra: How is the customer base distributed? Are we talking Asian customers? How have you built the sales channel? Dave Peters: We’ve got 13 telco customers across Australia, Asia, Middle East, and Africa. All of them are paying for recurring software fees and also for our managed marketing operations team. We have teams on
Bootstrapping from Australia: Emagine CEO Dave Peters (Part 5)
Sramana Mitra: Was this the first funding? Dave Peters: That’s right. Sramana Mitra: What happened after you got that first funding? What were the next major milestones or accomplishments? Dave Peters: Based on that, we built up the team and started to develop the product further. We started to push the sales and marketing team. We
Bootstrapping from Australia: Emagine CEO Dave Peters (Part 4)
Sramana Mitra: 1998 was when you started. How long from then did the sale happen? Dave Peters: I think it’s about 2000. Sramana Mitra: A couple of years later. Dave Peters: Yes. I was consulting the first year or so. Then, we started selling it. Sramana Mitra: How much were you charging for the product?
Bootstrapping from Australia: Emagine CEO Dave Peters (Part 2)
Sramana Mitra: What year does this bring us up to? What year were you thinking of starting a company of your own? Dave Peters: I started in 1998. Sramana Mitra: You were based in Paris at this point? Dave Peters: Yes, I was in Paris. Everyone’s got email and computing is starting, but we’re a
Building a Global Technology Company from Australia: Avoka CEO, Phil Copeland (Part 7)
Sramana Mitra: Where do you sell? Do you sell primarily in Australia or do you sell globally? Phil Copeland: Australia is a great marketplace because they’re very early adopters of technology. Very early on, we recognized that to really succeed in this industry, you need to become an American-established business and you need to have
Building a Global Technology Company from Australia: Avoka CEO Phil Copeland (Part 6)
Sramana Mitra: I think there is that, but there’s also a process that you have articulated very clearly. We have seen this process come up many times. This process of following a product that is somewhat successful in the market and doing this kind of system integration and value-added reseller work on top of it
Building a Global Technology Company from Australia: Avoka CEO Phil Copeland (Part 5)
Sramana Mitra: Let me get a bit more granular in some of these steps. When you started getting the sense that there was this product opportunity while you were essentially acting as a reseller and system integrator on top of what became the Adobe technology, what was your business situation? You were a self-financed company.
Building a Global Technology Company from Australia: Avoka CEO Phil Copeland (Part 4)
Sramana Mitra: I think the process that you’ve outlined is a very effective process. I’ve seen case study after case study where people have been successful in doing this. That’s to take some existing product that’s in the market, start selling and do some sort of a value-added reseller or system integration kind of partnership.
