Web 3.0 & Google (Part 3)

Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Google sites. This is, in fact, an interesting analysis, since Google’s horizontal approach is pretty much against the grain of the vertical nature of my Web 3.0 framework.

Web 3.0 & Google (Part 2)

Vertical Strategy Google has adamantly maintained that a magically simple, clean User Interface is part of its key to world domination. This year, however, we have started seeing a clear trend towards verticalization of the web. In fact, my entire Web 3.0 thesis is based on verticalization, and Vertical Search, in particular, is a key

Read Full Article »

Web 3.0 & Google (Part 1)

Introduction Google is the world’s largest search engine and online advertising network. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. It is the largest American company (by market capitalization over $217 billion) that is not part of the Dow

Read Full Article »

Web 3.0 & Amazon (Part 5)

Conclusion We have reviewed Amazon’s strategy in the upcoming Web 3.0 world over the last few days. Amazon has been focusing on enhancing its technology, introducing new categories of products and services (recently introduced, Amazon MP3 and Grocery), increasing depth of selection in each category, opening new markets (UK, Germany, Japan), offering better shopping tools

Read Full Article »

Web 3.0 & Amazon (Part 4)

Acquisition Targets Amazon has been slow to acquire companies. Amazon acquired dpreview.com, a London-based digital photography review site in May 2007. Amazon needs to use acquisitions to enter businesses that have a higher profitability dynamic in their business models. For example, Amazon could consider acquiring on-demand, customized product creation company CafePress. CafePress.com is a growing

Read Full Article »

Web 3.0 & Amazon (Part 3)

Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Amazon sites. Context Amazon’s primary Context is shopping. Whether it is for books, music, toys, or clothes, you come to Amazon to shop. Content Amazon has really good content about its merchandise. In fact, the Amazon catalog is a

Read Full Article »

Web 3.0 & Amazon (Part 2)

Vertical Strategy Amazon is the most popular e-commerce site in the world. We will take a look at the Company’s various online verticals below. Books, Newspaper and Magazines Amazon was started as an online bookstore. It is the largest retailer of books online. It allows users to buy books, magazines and newspapers online. Amazon has

Read Full Article »

Vertical Ad Networks: A Trend to Watch for 2008

I talked about Audience Fragmentation and the Rise of Ad Networks recently. At the moment, the Ad Networks are in the business of amassing large volumes of fragmented traffic, and offering a channel to advertisers to access the publishers who own this traffic. Expect, in 2008, a trend towards these “mass” Ad Networks gradually becoming

Read Full Article »