Sramana Mitra: How long did this go on? How many years did you run this? Jeff Frieden: From 1980 to 1983. We once hired an auctioneer to come in one day for an auction of these televisions that we had in containers sitting out in the parking lot. We actually sold more merchandise in that one
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jeff Frieden bootstrapped Auction.com to about $180 million in revenue and profitability. Thereafter, he raised private equity financing and growth capital and is currently running a private company that is more than qualified to be a public Unicorn. The company