Sramana Mitra: In some cases, the newsroom analogy is probably not the right analogy. Think about a toothbrush brand. That’s now news-oriented. If you think about how to do content marketing for those kinds of brands, it’s a very difficult problem. Ashu Garg: In the newsroom analogy, I’m using the word very loosely. It’s the
Sramana Mitra: Media buying has been the most obvious areas which needed to be automated because of the trends that you described. Machine learning applies very well into that space. Can you talk about other areas in marketing technology, where, powered by machine learning, there is venture-scale opportunity? Ashu Garg: I’m going to talk about
Sramana Mitra: You spoke with me a year back about marketing technologies. It was a core area of interest at least a year ago. Help us understand what drives that interest. Ashu Garg: That is absolutely a core area of interest for us. I would say it is one of the trends in the broad
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Ashu Garg, Foundation Capital was recorded in March 2016. Ashu Garg, General Partner at Foundation Capital, outlines the top trends driving startups and venture capital from his firm’s perspective. Sramana Mitra: What is your