SM: You realize that this is tying, to some extent, into a world that came well before you guys and well before social media as the world where automated customer service based on natural language processing and automated email response systems? WO: Yes. It wasn’t a bad idea. It’s how do you provide a high
Sramana Mitra: OK, as a follow-on question – this is a good, visceral example to illustrate what you’re talking about. Why has Twitter not been able to monetize along those same lines? It’s similar to Facebook, but Twitter has not succeeded in leveraging the big data/real time element of their infrastructure, why not? Ari Zilka: