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artificial intelligence
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 4)
Sramana Mitra: When it comes to publishers, how much revenue are publishers making by plugging you in? Are they doubling revenues or tripling revenues? What kind of ROI are you showing them? Kevin O’Malley: A lot of times, they are doubling the amount of revenue they’re bringing in from a traditional display advertising. Obviously, different
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 3)
Sramana Mitra: Can you talk about the workflow of this? Where is the data collection happening? Where is the data integration with the algorithm happening? Is this happening in real-time, batch, or pre-setting of some sort? How is this setup? If I’m a publisher who wants to plug in your system into my site, how
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 2)
Sramana Mitra: Maybe take one or two of your customers ideally from different segments of publishing, and walk us through what kind of data you are collecting, and what specifically are you able to do using artificial intelligence. What is the specific artificial intelligence application here? Patrick Shea: I think there are two use cases
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 1)
This discussion delves into the applications of Artificial Intelligence in the advertising and publishing industry. Sramana Mitra: If one of you could get started and introduce the company as well as yourselves, that would be great. Patrick Shea: I’m one of the co-founders of AdDaptive Intelligence. Kevin is my co-founder here. We started the company
Thought Leaders in Artificial Intelligence: Canice Lambe, CTO of TAS Group (Part 4)
Sramana Mitra: You already talked about some of the trends in the low end. For rather simple sales cycles, things are getting automated. It’s becoming more self-service. Customers tend to want to buy as opposed to being sold to. We’re seeing this all over the place – these inbound leads. As a result, the websites
Thought Leaders in Artificial Intelligence: Canice Lambe, CTO of TAS Group (Part 3)
Sramana Mitra: Is this primarily applicable to enterprise selling? You started off by saying it has a complex sales cycle, so it sounds like you’re dealing mostly with complex enterprise deals. Is that correct? Canice Lambe: Yes, that’s correct. Forester recently came out with a report on B2B sales that has a really nice diagram
Thought Leaders in Artificial Intelligence: Canice Lambe, CTO of TAS Group (Part 2)
Sramana Mitra: It sounds like you have some sort of a widget way of capturing the data and then you have a rules engine that is driving completeness and prompting to fill those gaps. Is there anything happening algorithmically that kicks in gear? To call something AI, basic rules engine is a good start. What
Thought Leaders in Artificial Intelligence: Canice Lambe, CTO of TAS Group (Part 1)
TAS Group applies Expert System technology to drive methodology and efficiency in the process of selling complex products to complex enterprises. Their roots are in sales training, but they have productized their expertise. Very interesting discussion. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to your company. Canice Lambe: I’m
