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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
artificial intelligence
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 5)
Yuval Ben-Itzhak: Using newer digital channels to reach their audiences indicates that they need to master that specific content ad. They need to have analytics. They need to have measurement to help produce the content. For digital marketers today, there are many channels to reach their audiences. Each of these channels has its unique content type and
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 4)
Sramana Mitra: So, your previous company was Outbrain. You were the CTO there? Yuval Ben-Itzhak: Yes, that’s correct. Sramana Mitra: Help us bridge from what you did at Outbrain to what you’re doing here. What’s similar? What’s different? How do you leverage that background? Obviously, that was also content marketing. I’ve covered Outbrain for a
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 3)
Yuval Ben-Itzhak: What makes us unique and differentiated from the market is actually the machine learning and AI that we include in the platform, which takes this raw data and tries to identify the clusters of the persona. It tries to provide recommendations of content and assess the cost of your advertisement budget. All those metrics
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 2)
Sramana Mitra: How does that translate into ROI? Do you have specific customer scenarios where you’ve seen your technology make significant impact? How do you measure that impact? What’s measurable in what you’re talking about here. Yuval Ben-Itzhak: A common challenge for marketers is to demonstrate ROI for the work that they’re doing. Because the
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 1)
Yuval has been in the Content Marketing industry for a long time and has very specific insights on that industry’s evolution in the age of AI. Sramana Mitra: Let’s start by introducing our audience to Socialbakers and to yourself. Yuval Ben-Itzhak: I’m the Chief Executive Officer of Socialbakers. We’re a marketing tech company providing marketing
Thought Leaders in Artificial Intelligence: Michel Morvan, Co-Founder of Cosmo Tech (Part 5)
Sramana Mitra: Let me try to explain what I’m looking for a bit differently. At some level, the discussion we are having feels a bit black boxy to me. What I’m trying to do is lift the hood of the black box and try to understand a bit more about what’s going on internally. Michel
Thought Leaders in Artificial Intelligence: Michel Morvan, Co-Founder of Cosmo Tech (Part 4)
Sramana Mitra: Let me ask you how. There are certain core technical decisions or choices you have made here to enable this kind of decision making. Could you give us some insights into what those are? Michel Morvan: I mentioned the fact that we created a modelling and simulation platform that is dedicated to the
Thought Leaders in Artificial Intelligence: Michel Morvan, Co-Founder of Cosmo Tech (Part 3)
Michel Morvan: The CEO has to decide to delay these investments and to use the money for some maintenance for some other equipment. To solve it, they have to make choices. This is the first problem. At the same time, you have the renewable energy entering the system. This changes the way some types of equipment
