Sramana Mitra: What I’m hearing is that your retailers are looking for two things. One is they’re looking to do more customization because the experience that they need to provide is more sophisticated. At the same time, they’re looking to cut down on implementation times. Those are the two trends that summarize this conversation. Is
Sramana Mitra: I’m trying to synthesize what I’m hearing here. Could what you’re saying be synthesized by saying that the trend in e-commerce right now is that a lot of the retailers are trying to do omni-channel but are looking for much more custom experiences as opposed to what they can get from the off-the-shelf
Sramana Mitra: Talk to me a bit about specific use cases where customers are leveraging this more customized, more personalized, and more tuned versions of technology. Arish Ali: We have lots of large retailers, but we can’t talk about all of them publicly. There are many customers who are doing cool stuff with our technology,
Sramana Mitra: How many retailers have you worked with in this journey so far? Arish Ali: 25 to 30. Sramana Mitra: These are large retailers? Arish Ali: We, almost exclusively, focus on large retailers, because they have bigger budgets. We always made sure that we were making money from each of the contracts we signed.
Can you imagine what a retailer has to go through these days in their effort to stay cutting edge? Amazon is innovating at a furious pace, and all online retailers are scrambling to keep up. This interview discusses some of their challenges. Sramana Mitra: Let’s start by introducing our audience to yourself as well as