SM: How does the car industry see this evolution happening? CR: Well, today there’re a couple approaches. One is that the mobile phone application would work similar to the way that you’re controlling the address book and things like that on your phone. The app’s residing there, you’re just using the controls and speakers in
SM: Right. Where you are sitting, the specific value proposition that you deliver, just by virtue of doing that for many years now for your clients, you have already accumulated a lot of this data. My question was do you have the technologies to be able to analyze that data and draw these personalization inferences.
Softtek is global company that provides its clients, which comprise top-tier corporations, with process-driven IT solutions. The company has office locations in North America, Latin America, Europe and Asia. The world has Softtek to thank for the creation of nearshoring, which involves companies outsourcing tasks to other companies that are located in nearby countries or
SM: A personalized commerce opportunity, yes. SS: Completely personalized. It’s personalized down to the individual level. It’s not a company level. It’s down to the individual person. It says I know about you. I know how to meet your needs, and I know how to make your trip a better experience. So, what we see