Sramana Mitra: OK, as a follow-on question – this is a good, visceral example to illustrate what you’re talking about. Why has Twitter not been able to monetize along those same lines? It’s similar to Facebook, but Twitter has not succeeded in leveraging the big data/real time element of their infrastructure, why not? Ari Zilka:
SM: Yes. We use a lot video conferencing in our business also, and we are a little tiny company compared to your clients. There’s something interesting going on in video conferencing. One of the great places where cloud adoption is happening in leaps and bounds, actually in collaboration, it’s especially in video conferencing. I think
SM: Yes. I think the complexity arises because in some cases, there are these alliances, existing alliances or evolving, emerging alliances, but then there are also competitive dynamics emerging. If you look at Salesforce.com’s platform as a service strategy, Force.com, technically, you would want the IT environment that is operating in this CRM with Salesforce.com,
By Sramana Mitra and guest author Shaloo Shalini SM: What about higher education–specific vendors? RS: I would put Apple in there. Apple would count as an education-specific vendor. SM: How so? Do they have specific offerings for higher education? RS: Every other year, Apple organizes a conference for CIOs in higher education. They have account
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