Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 5)

Sramana Mitra: When does the acquisition happen? Jonathan Foltz: After that, I was thinking that e-commerce is the way. We did $5 million in a month. Then I decided to raise money. We send the pitch deck out. We got a lot of interest. We came across a family office. The family office loved what

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Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 4)

Sramana Mitra: Did you have the same marketing strategy? Jonathan Foltz: Yes. Our expertise was definitely Facebook and Instagram. You can do this with influencer marketing. We can go from $10,000 a day to over $300,000 in less than a week. The scalability is unparalleled with Facebook and Instagram. Sramana Mitra: I guess there are

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Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 3)

Sramana Mitra: What product were you selling? Jonathan Foltz: We were selling LED shoes. We could have kept on going. Then we had a problem in China. They didn’t do the proper paper work and they had batteries. They had to recall them and send them back. It was a huge problem. We could have

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Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 2)

Sramana Mitra: For the digital agency, how were you acquiring your clients? Jonathan Foltz: No one believes me when I say this. It started off with friends and people I knew. I never marketed, ever. Sramana Mitra: What year was this? Jonathan Foltz: We started in 2009. 2010 and further was when things started to

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Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 1)

Jonathan has had to shepherd his jewelry e-commerce venture through the pandemic first. Then came the Apple iOS battle with Facebook which has rendered small merchants ineffective on the Facebook platforms. Read how a scrappy, creative entrepreneur is managing all the curveballs thrown at him.