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anjan pathak
Best of Bootstrapping: Bootstrapped an Employee Engagement Platform
I am always thrilled to do stories of pioneering entrepreneurs building technology startups in remote locations. Vantage Circle Co-founder and CTO Anjan Pathak brought us into the nascent scene in Guwahati, in the northeast Indian state of Assam, when we spoke in 2023. Sramana Mitra: Let’s go back to the beginning of your journey. Where
Best of Bootstrapping: Bootstrapped Employee Engagement Platform from Guwahati, India
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. I am always thrilled to do stories of pioneering entrepreneurs building technology startups in remote locations. Anjan Pathak, Co-founder and CTO of Vantage Circle, brings us into the nascent scene in Guwahati, in the northeast Indian state of Assam. Sramana Mitra: Let’s go back
Best of Bootstrapping: Bootstrapping Vantage Circle from Guwahati, India
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. I am always thrilled to do stories of pioneering entrepreneurs building technology startups in remote locations. Anjan Pathak, Co-founder and CTO of Vantage Circle, brings us into the nascent scene in Guwahati, in the northeast Indian state of Assam. Sramana Mitra: Let’s go back
Bootstrapping from Guwahati: Anjan Pathak, CTO and Co-Founder of Vantage Circle (Part 6)
Sramana Mitra: Tell me a bit about Guwahati. What was it like building this company in Guwahati? You must have a very loyal employee base, right? Anjan Pathak: Yes, that is the best part. Employee loyalty is high. The attrition rate is low. In the last six months, only one or two people have left,
Bootstrapping from Guwahati: Anjan Pathak, CTO and Co-Founder of Vantage Circle (Part 5)
Sramana Mitra: How do the US companies find you or how do you find them? Anjan Pathak: Three years ago, we started content marketing. We were not sure how to market. We had questions in our minds, “From Guwahati, how do we reach out to the world?” What we found was that there is this
Bootstrapping from Guwahati: Anjan Pathak, CTO and Co-Founder of Vantage Circle (Part 4)
Sramana Mitra: How many companies do you have today? Anjan Pathak: In India, we almost have all the big IT companies as customers except TCS and IBM. Tata has selected us as their preferred vendor. Sramana Mitra: What revenue level are you at right now?
Bootstrapping from Guwahati: Anjan Pathak, CTO and Co-Founder of Vantage Circle (Part 3)
Sramana Mitra: Was Infosys paying you extra for doing this? Anjan Pathak: No, they were not paying, because they were our first customer. We used to get a 5% discount on the gift vouchers. That was our primary revenue. Of course, there was a lot of incoming cash flow, but the primary revenue was anything
Bootstrapping from Guwahati: Anjan Pathak, CTO and Co-Founder of Vantage Circle (Part 2)
Sramana Mitra: What was the business model? Anjan Pathak: It’s very simple. Samsung might have a new phone on their website. They want to sell it directly to corporate employees, but they cannot. They need a medium to market themselves, so they give the deal or coupon to us which can be redeemed on their
