If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. One Click Ventures Co-founders Angie Stocklin and her husband built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey back in 2016, and hope you will as well. One Click Internet Ventures was acquired
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. One Click Ventures Co-founders Angie Stocklin and her husband built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey back in 2016, and hope you will as well. One Click Internet Ventures was acquired by
If you haven’t already, please study my free Bootstrapping course. One Click Ventures Co-founder Angie Stocklin and her husband built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey, and hope you will as well. Sramana Mitra: Let’s start at the very beginning of your
Sramana Mitra: The mode in which you’ve done this is actually very interesting. I find it quite fascinating. What else is interesting in the story? Angie Stocklin: We tested our hand in drop-ship businesses. Sramana Mitra: That’s a very important point. Angie Stocklin: Even when we were still in our home, we tested drop-ship businesses.
Sramana Mitra: What kind of scale did each of these businesses reach? Are we talking million of dollars in revenue? Angie Stocklin: To be honest, it was hundreds of thousands. A couple of the brands were in the tens of thousands. Anything that was over a million, we kept. Sramana Mitra: Talk a little bit
Sramana Mitra: Tell me more about other businesses. How much did you buy the reading glasses for? How did that ramp? Angie Stocklin: We ended up just buying a domain. It was not a great domain. It was readingglassesshopper.com. It’s a mouthful. I think we purchased it for $2,500. We were able to leverage a
Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.
Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for