Sramana Mitra: How do you do that? What’s your algorithm for doing that? Gaurav Rewari: Sometimes, it just comes from within. Sometimes, it’s through talking to people who’re willing to tell you things you don’t want to hear. For us, one of those was, “Make sure we crack this product market fit.” All too often,
Sramana Mitra: Do you have to deploy any kind of professional services to do that? Gaurav Rewari: Just upfront for that period of three to five weeks. After that, the customer generally becomes self-sufficient unless there are some new modules that they want to start. Sramana Mitra: Each deal is what? Several million dollars? Gaurav
Sramana Mitra: IT service desk, from a software point of view, it’s ServiceNow. Now you’re talking about agents. Isn’t that being done by these BPO service providers? Gaurav Rewari: That’s a very good question. It’s still being put into ServiceNow. The need for analytics, I would argue, is even greater when you have outsourced part
Sramana Mitra: It has a gigantic budget. Gaurav Rewari: Right. Stepping along the pillars, if you will, of IT service management to IT asset management, to IT project management, these are the building blocks of something called ERP for IT. They were imagining that into existence in the cloud. I felt that not only were they
Sramana Mitra: What year does that bring us up to? Gaurav Rewari: That brings us to 2012. Sramana Mitra: That was pretty recently. Gaurav Rewari: Yes, but that startup bug I alluded to earlier hadn’t quite left me. It started biting me quite hard again. Our respective product lines at Oracle were doing really well. They
Sramana Mitra: Pushing that thread forward, let me then ask you an industry level question. Where are the technology gaps? It seems like the analytics infrastructure is lacking in a lot of the inventory that is sitting there. For example, online videos is very big right now. At the same time, for a lot of
Sramana Mitra: One of my observations which pertains primarily to electronic commerce is that the more we can attribute, the more we can tie the marketing and advertising and customer acquisition to actual purchases. As you know, one of the most effective ways of marketing e-commerce is through affiliate programs. It’s 100% performance-based. There are lots
Damon Ragusa: What we do is consolidate data from a lot of different sources. There are three V’s of Big Data—Volume, Velocity, and Variety. Variety is my favorite V. I think you get more value by integrating a larger variety of data to explain the thing you’re trying to understand than just more of the