Sramana Mitra: How did they find out about you? Eric Frenkiel: We were introduced to investor networks. There were investors who knew the startup needed a really strong database product. They put us in touch. We gave them a demo and they knew that was going to help them develop fast. That was our first
Sramana Mitra: What is the rationale behind relational database at this point? Eric Frenkiel: That’s a great question. In fact, it’s one of the first questions our investors asked us, “Why are you building a relational database? The entire world is going to NoSQL.” We had a very contrarian view at that time, which was that
Bob Dufour: It’s having someone who can start understanding the psychology of that consumer and the opportunities presented to digital retailers. At least in my experience, that’s a big missing gap for somebody who really understands those needs during that journey, especially as millennials start taking hold and as their purchasing power gets bigger. I think they’re
Bob Dufour: Another one that we see a lot is the ability to easily connect partners. I think there’s a technical integration opportunity out there for showing how people can connect. Those are all tied together. Having the products in this ancillary space, having the product suppliers, being digitally enabled, and having technical connections that
Sramana Mitra: In terms of trends, is there anything else that you want to share? Bob Dufour: I think for me, it’s digitalization driving price transparency accelerated by these aggregators, and the importance of having ancillary strategy. Sramana Mitra: What are some of the open opportunities in the general space that you would encourage entrepreneurs
Sramana Mitra: Very interesting. The insight that is interesting here is the core versus non-core products and optimizing margins selling non-core products while people are shopping on the core. Bob Dufour: One of the things that I would say, as far as my overall position goes, would be if you’re getting into digital marketing and
Sramana Mitra: Let’s take maybe a couple of your customers from different sectors and walk us through the use cases of how they use your product. Bob Dufour: One of the things that’s common to all of our customers is that as they go online and as their business becomes more digital, price transparency increases
Sramana Mitra: What was the customer segment that you were going after and what was the pain point that you were solving for them? William King: We’re a technology company first that is focused foremost on life sciences. Simply put, we wrangle this universe of Big Data and put it to use for pharmaceutical companies. What