categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Analytics
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 6)
Sramana: Today we have to market through so many different channels that we can be overwhelmed. The basic version of Google Analytics actually does not provide a lot of insight. They have very vague reporting of what is happening and where the traffic is coming from or what path it is following. Andrew Swinand: Google
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 5)
Sramana: Essentially you resell advertising technologies as well as ad serving technologies, and you provide the services around them to make it all work together. Is that correct? Andrew Swinand: Yes. Clients have a hard time making heads or tails of all the available marketing technologies out there and can struggle to know which ones
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 4)
Sramana: Was Cardinal Path one of the client companies of Abundant Venture Partners? Andrew Swinand: I left Starcom in April, and at the same time there were three companies that were starting to come together. These were DKI, WebShare, and Public Insight. Eric’s brother was involved with Public Insight, and he let us know about
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 3)
Sramana: This is an unusual story for that time. All of the brick and mortar companies were trying to get online, but they did not know how to do it. Today it is a no-brainer. Every little company is online with their e-commerce sites. It’s so easy now. Andrew Swinand: We would sit there and
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 2)
Sramana: Where did you go after BBDO? Andrew Swinand: My boss at the time was Vada Hill, who went on to be the CMO at Taco Bell, where he did the chihuahua ads. He introduced me to a lot of Procter and Gamble people whom I really liked. I decided to go work for Procter
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Andrew Swinand is co-founder of Abundant Venture Partners and is also a co-founder of The Owned Agency. He is currently leading Cardinal Path, a digital analytics agency. Prior to forming Abundant Venture Partners, Andrew was president at Starcom MediaVest Group, the world’s largest media agency, with
Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 1)
The sales and marketing teams of large enterprises have their work cut out for them when it comes to curating new business. So, they welcome companies like FirstRain that facilitate the research that’s required to effectively cultivate relationships with prospects. FirstRain is an international company based in San Mateo, California. With satellite offices in New
Thought Leaders in Cloud Computing: Ari Zilka, CTO of Terracotta (Part 2)
Sramana Mitra: So, the way end customers access your product is through other application vendors that are using your product to develop their applications? Ari Zilka: It’s a 50-50 split. Half the world doesn’t even need to know we’re there. They use other applications that use us. We help those vendors sell our product to
