categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
analytics in the cloud
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 7)
Sramana Mitra: In that strategy, were you actually partnering with Salesforce and going to market through the AppExchange? Brad Peters: We were. Salesforce is a fairly hands-off partner. I wouldn’t say that it was a huge help. That has generally been my experience talking to other people. You find Salesforce customers on your own and
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 6)
Sramana Mitra: Let’s talk about what happens after you did the reset. What was your go-to market strategy with the new horizontal product? Brad Peters: We had to sit down and figure out what the go-to market strategy was going to be. There was a lot of experimentation. We couldn’t make our enterprise product available
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 5)
Sramana Mitra: What was your original estimate of the TAM for your application in the financial services area? As the market was shifting, what did you estimate it down to that made you explore other verticals? Brad Peters: The TAM for each application was probably $100 million. It had to be $100 million to get
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 4)
Sramana Mitra: Was the seed that you got enough to get you to the next milestone or did you have to raise? Brad Peters: We raised seed financing before we started. We couldn’t afford to make the mortgage payment without a little bit of seed financing. We got a little bit of seed financing from
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 3)
Sramana Mitra: What did you do in 2005 when you started this company? Brad Peters: We needed to do two things. We had to get some funding because we didn’t have personal savings to be able to survive very long. We needed some seed capital. We spent a lot of time thinking through markets where,
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 2)
Sramana Mitra: You were at Siebel through that acquisition? Brad Peters: No, I wasn’t. You could see the writing on the wall. Analytics was exploding. We were doing really well, but the rest of the company was not doing so well. It was actually shrinking. You could tell that the company was on a collision
Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Birst’s beginnings had many of the same principles that we espouse in 1M/1M, engaging customers in paying relationships early on being the foremost. Today, the company has raised four rounds of venture capital, and is growing fast as a regular Silicon Valley-style pre-IPO company. Sramana Mitra:
Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 7)
By Sramana Mitra and guest author Shaloo Shalini SM: Now, another thought that came to mind as you were talking about recording all your different calls is, What kind of analytics do you do on those calls? Are you converting them from speech to text and then running analytics on them? How do you analyze
