If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. Some of us have worked relentlessly for decades to bring about the change in India from a largely services-driven technology industry to one that today produces credible products sold all over the world. Ameyo is one of the early examples of this shift, and Co-founder
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Some of us have worked relentlessly for decades to bring about the change in India from a largely services-driven technology industry to one that today produces credible products sold all over the world. Ameyo is one of the early examples of this shift, and Co-founder CEO
Some of us have worked relentlessly for decades to bring about the change in India from a largely services-driven technology industry to one that today produces credible products sold all over the world. Ameyo is one of the early examples of this shift, and CEO Sachin Bhatia, an early visionary in this journey. Sachin is
Sramana Mitra: I think the obsession in the US is misplaced. The methodology that we teach is to find the gap. Where is the gap where you can cost-effectively sell and have a good customer acquisition and not mindlessly chase after the US? Sachin Bhatia: One should not believe that success in one market means
Sramana Mitra: The thing that strikes me from a methodology point of view is that you didn’t validate the second business. You had validated the first business that was scaling, but you didn’t validate the second business, but you tried to grow it. Sachin Bhatia: Yes, it was too fast. I knew that the product
Sramana Mitra: What was the average deal size in the enterprise product? Sachin Bhatia: At the time, it was around $25,000 to $50,000. Today, It’s a much different story. We have micro-segments, large segments, and extra-large segments. The deal size now is from $50,000 to $250,000. Our typical model was after you enter, there’s a
Sramana Mitra: Now we are in 2006. What happens next? Sachin Bhatia: We went to the Philippines in 2006. By 2017, the Philippines was a repeatable market for us. We hired a local team there. Things were going well and we were growing. For the first time, we met with industry leaders. I remember having
Sramana Mitra: Who was the first customer who validated the contact center idea. Sachin Bhatia: She used to run a BPO in New Delhi. She is a very good friend now. I remember my meeting with my three colleagues. We were trying to decide who was going to pick up sales. I was chosen to