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Alteryx

Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 4)

Posted on Sunday, Dec 9th

Sramana: How did people find out about FreeDemographics.com? Dean Stoecker: Everyone wanted free, and a lot of people needed demographic information. We were somewhat close to the Census Bureau. Managing that kind of data was hard, so we promoted the FreeDemographics.com website to help people get that data in a manageable format. We did a

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 3)

Posted on Saturday, Dec 8th

Sramana: In the 1M/1M program we teach company and product positioning religiously. Our mantra is to not spray and pray. Dean Stoecker: I think one of the key lessons for entrepreneurs is to be willing to say no. I can remember listening to my father when he was a kid, and he frequently told people

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 2)

Posted on Friday, Dec 7th

Sramana: When you started off as system integrators, what were the systems you provided services for? Dean Stoecker: Our offering focused on cloud-based analytics applications ranging from media optimization to real estate site analytics. That was all based in the cloud. We were doing cloud services before the term was coined. Interestingly enough, we had

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 1)

Posted on Thursday, Dec 6th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dean A. Stoecker is chairman, CEO and founding partner of Alteryx, a leading software developer and a pioneer of agile business intelligence technology with analytics. Prior to Alteryx, Dean led business development efforts for Integration Technologies, a systems integrator, where he helped develop technology that automated

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