Sramana Mitra: Are you familiar with ButcherBox? Elly Truesdell: Yes. Sramana Mitra: I did a story with the entrepreneur. What struck me was that one of the things he faces when talking to investors is that it is a perishable product. How do you view this? Lots of food companies are selling perishable products.
Sramana Mitra: You come from the traditional retail background. How does e-commerce play into this? What are the trends? How are you playing into those trends? Elly Truesdell: We try to stay very aware of food being such a traditional system. There is an operational piece that’s still somewhat old school and traditional. There is
Sramana Mitra: In your industry, how do you see geography playing out? I take it you invest mostly in American companies. Elly Truesdell: Primarily American companies. We have recently made our first investment in a Canadian company. We are open to and will look at companies abroad. Where we really like to make sure we’re
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Elly Truesdell was recorded in March 2020. Elly Truesdell is Partner at Almanac Insights, a fund focused on food-related investments. We have a fascinating conversation.
Elly Truesdell is Partner at Almanac Insights, a fund focused on food related investments. We have a fascinating conversation.