From Berlin, Bringing Art Auctions Online: Auctionata CEO Alexander Zacke (Part 3)

Sramana: Did you expand Auctionata to include other auction house functions once you had verified market interest through valuation services? Alexander Zacke: From there, everything progressed very quickly. We did 400,000 valuations in our first year. Sramana: How did people find out about the site? How did they know you existed and that you offered

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From Berlin, Bringing Art Auctions Online: Auctionata CEO Alexander Zacke (Part 2)

Sramana: What did you learn from watching eBay’s struggle with art auctions? Alexander Zacke: In the mid-2000’s, it became clear that the peer-to-peer marketplace model, although extremely powerful and scalable, did not work beyond a certain price point. The fine art world will begin at $1,000 which was 20 times the price point of eBay.

From Berlin, Bringing Art Auctions Online: Auctionata CEO Alexander Zacke (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Auctionata is a professional online auction house. We’re about to encounter the online version of Christie’s and Sotheby’s. Read on … Sramana: Alex, let’s start at the beginning of your story. Where are you from and where were you raised? What are the roots of your

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