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alex mcarthur
Thought Leaders in E-Commerce: Alex McArthur, Chief Marketing Officer of Purple Mattress (Part 3)
Sramana Mitra: What other e-commerce trends do you see that are specific to your industry? If you look at most of the spaces, Amazon is creating havoc. If you a have a product that you can also buy from Amazon, the likelihood that you are going to be able to win is very low because
Thought Leaders in E-Commerce: Alex McArthur, Chief Marketing Officer of Purple Mattress (Part 2)
Sramana Mitra: I have a couple of thoughts as I’m listening to you. Based on the brief that I’ve received, your company, in one year, has crossed $5 million in revenue. Alex McArthur: We’ve crossed substantially more than that. We’ve done over nine figures this year. Sramana Mitra: Tell me more. How much are you
Thought Leaders in E-Commerce: Alex McArthur, Chief Marketing Officer of Purple Mattress (Part 1)
The special mattress e-commerce space is on a tear. We discuss the trends, the why and the how. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Purple Mattress. Alex McArthur: I’m the Chief Marketing Officer at Purple. Purple started January 22, 2016 and just went through an amazing growth
