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- The Accelerator Conundrum
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akqa
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 3)
After spending some time in New York, Tom moved back to San Francisco with an itch for the technology industry. SM: Where was your J Walter Thompson job located? TB: It was based out of San Francisco. I had just gotten married and my wife and I moved back to San Francisco in 1984. As
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 2)
SM: What was your expertise in the agency world? TB: I was an account executive. I had both a packaged goods start in the business but quickly got an opportunity to work on some technology accounts. I worked on the Polaroid business as they were getting into magnetic media, selling video tapes and compact disks
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 1)
Tom Bedecarre is the CEO of AKQA, an award winning, privately held ad agency with roots in San Francisco. Tom provided a fascinating interview, and a really good discussion about the emergence of new media and how it shifts the power balance in the advertising marketplace. As is customary, we begin the interview by learning
