Sramana Mitra: There are two trends that are holding e-commerce back in India. India is getting a lot of investments right now. There is one major company that has emerged called Flipkart that is doing very well. Amazon has announced that they’re going to invest $2 billion. There are two major issues in Indian e-commerce.
Sramana Mitra: What is the size of your customer base? How many African consumers are interacting with your mobile application to buy products from the US and UK? Chris Folayan: We have several hundred thousand customers on our platform. The amount of sales done on our mobile platform is about 52% right now. Sramana Mitra:
Chris Folayan: What I’ve noticed even from sales on our platform is that people are moving towards tablets – mostly tablets with SIM cards in them because then, you have constant data. The adoption of WiFi all over is not something that is common in Africa at this time. You have people adopting tablets. They’re looking for bigger screens
Chris Folayan: Most of the financial transactions right now are based on purchasing of items. In Nigeria, for example, you can buy your airplane tickets on your mobile device. You also have new applications out there using which you can hail a taxi – something like Uber. Mobile payment is something that’s picking up. It hasn’t exploded as
Sramana Mitra: How do you estimate the size of that market currently? How much is the volume of e-commerce that’s happening? Also, what is the volume of cross-boundary e-commerce that’s happening? Chris Folayan: As far as volume of e-commerce happening across Africa is concerned, it’s well in billions of dollars at this point in time. It’s
E-Commerce is blossoming all over the world. In this story, we take a close look at what is happening in Africa, especially Nigeria. Sramana Mitra: Let’s start with introducing our audience to yourself as well as Mall For Africa. Tell us about what you do and what’s happening in your world. Chris Folayan: I’m the