Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 2)

Sramana Mitra: Before we get to use cases, let’s set the context of how you are applying big data issues in your business. Martin Smith: In our business, every time we serve a piece of media or every time we measure a side activity, we create log records of that activity. On a weekly or

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Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 1)

Martin Smith is senior vice president of ad platforms and general manager of advertising technology company TruEffect. Martin has more than 29 years of technology experience in the U.S. and the U.K., having worked for Apple and for hardware and software provider Zones. In this interview Martin talks about how TruEffect uses big data to

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Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 3)

SM: Talk to me about the kind of work that your Chennai operation does. DB: We do a lot of print production work. Within that, I mean cleaning up images for printing and production. We have a fast turnaround facility that can handle a lot of volume in terms of print. That’s some traditional work

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Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 2)

Sramana Mitra: Let me see if I’ve got this right. The way you split the market is the holding companies have a variety of advertising agencies and new media agencies and, typically, most of them have centralized production facilities. David Bonthorne: There’s a trend towards it. SM: Now, the part that I didn’t quite get

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1Mby1M Deal Radar 2011: ReCourses, Nashville, Tennessee

David C. Baker’s chosen profession aligns perfectly with one of the many things entrepreneurs need to be successful: management skills. Baker founded ReCourses, a one-man management consulting firm, in 1994 to give exclusive help to small and mid-sized marketing services firms (advertising, design, interactive, public relations and in-house departments that also perform those functions).

1Mby1M Deal Radar 2011: Tapjoy, San Francisco, California

Tapjoy is an engagement and monetization service for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire new users, drive engagement within their applications, and create incremental income by providing ad-in-game currency free. The company’s network includes more than 9,000 apps and 200 million global consumers on iOS, Android, and emerging mobile platforms.

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Designs of the Week: Blog Ad Space

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a business brand experience consultancy. How do you design web advertising into a blog, without it becoming an eyesore and a bad experience for readers? Naturally, these decisions will be a trade-off. You can’t just get rid of all ads and ignore your revenue stream. But

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Designs of the Week: Blogs

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Thanks so much for your feedback last week on ways to improve the user interface design for SramanaMitra.com. Based on your comments, it looks as though the recurring themes are: 1) Readability/Distraction Points: Use of flash, ads, font

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