Giving Up on AdSense

I am a painful critic for Google’s AdSense program, as it pertains to Content (not Search). My beef is that it doesn’t take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

Yahoo! One Up On Google

This week, Viacom announced a multi-year partnership under which Yahoo! will serve as the exclusive provider of sponsored search and contextual ads to all of Viacom’s 33 broadband sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com, with potential expansion to more than 140 additional Viacom websites across the globe. The ads will be powered by

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Top Newspaper Sites

For those of you following my Newspaper industry coverage, here’s an interesting set of statistics:

TheFind: LifeStyle Shopping (Part 5)

[Part 4] TheFind launched relatively recently, and has gained very good traction already. They are also generating some ad revenues at a $5-$10 CPM range via a partnership with Glam Media. Let’s hear more details from Siva. SM: What stage are you at now? SK: Our site has been open to consumers for the last

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Newspapers: Industry in Turmoil

Alan Murray writes in the Wall Street Journal: “Last weekend’s “Billionaires Bid for Tribune” headlines were enough to warm the hearts of us Dickensian scribes who still seek to make a living from impressions on wood pulp. Savvy Chicagoan Sam Zell sold much of his U.S. real-estate empire at the top of the market; could

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News Corp: Bewildered Pioneer

News Corporation is a $27 billion diversified media and entertainment company. The Company operates in eight business segments: Filmed Entertainment (Twentieth Century Fox), Television (Fox Television Stations), Cable Network Programming (Fox News Channel), Direct Broadcast Satellite Television (Sky Italia, BSkyB), Magazines (The Weekly Standard) and Inserts, Newspapers (The Sun, New York Post), Book Publishing (HarperCollins),

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Leadership Profile: Maggie Wilderotter (Part 13)

Maggie also sits on the board of The McClatchy Company. Here we discuss some of the market preassures facing McClatchy and what she views as the way ahead. Of course, we have discussed the newspaper industry’s woes in a fair bit of detail here recently. It’s interesting to hear how a Board Member views those

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Web 3.0 & Personal Finance: Synthesis

Online advertising spend is expected to be $19.2 billion in 2007 and eMarketer expects the financial services sector to increase its online ad spending by 33.3% in 2007 to $2.4 billion and reach $3.52 billion by 2010. This makes the sector one of the largest advertisers online, and thus validates the compelling case for online

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